Salomon Marathon Booth
Prop City
In need of a hub for shoe, apparel and accessory sales during marathon events, Salomon approached us to design and build a booth with display space for up to 450 SKUs and the backstock storage to match. We delivered, with expo-scale graphics and exceptional Salomon brand presence.
Our New York City inspired aesthetic, with 25ft tall buildings, mock sidewalks and a mini billboard literally overshadowed the competition. We drove engagement by customizing authentic telephone booths to play brand content and boosted outreach with a hot-dog cart themed sign-up station.
Prop Masters
The influence of lighting on insects is an area with surprisingly limited study. Leveraging the collection in Bug World to create a platform for scientific studies, I researched various lighting methods before spec’ing programmable, full-spectrum, scientific grade lighting made by Kessil. We used their track system for future expansions and worked with IT to program photoperiods and link all controls to the zoo’s building management system.
Our crowning innovation were the 13 individually controlled digital backdrops for each habitat. I used commercial monitors mounted to the tank stands to play looped videos depicting each animal’s habitat. To make future updates a breeze we designed the system to be remotely controlled. To verify proof of concept, I worked with IT and Animal Management staff to build several test stands, checking to make sure the system functioned as intended and no distress was detected in the animals.